With more businesses entering the world of eCommerce, competition is getting fiercer by the day. This means that if you’re looking to grow and create an online presence, you’re going to need a strong brand that’s instantly recognisable. …


Email campaigns continue to be one of the top digital marketing strategies around. On average, marketers estimate an ROI of around £35 for every £1 spent on email campaigns, making it a really cost-effective way of engaging your audience.

But even a beautifully crafted email filled with engaging copy and…


2020 presented marketers with one of their biggest challenges to date. The way consumers were thinking and acting changed overnight, and we had to adapt quickly to suit their needs and make the most of new opportunities.

With reduced contact making online purchases more popular than ever, competition has since…


Brand identity goes much deeper than a pretty logo with a catchy tagline. It’s all about creating a strong impression throughout the entire customer journey, delivering a consistent and reliable image that customers can trust. …


With eCommerce on the rise, the online marketplace has become more competitive than ever before. In 2019, internet sales accounted for 19% of total retail sales, and in 2020, this lept to 27%.

This growth is expected to continue, and if you’re looking to keep your business in the competition…


Next month, you might start to notice some changes in page rankings. This is because Google are rolling out their latest update, adding page experience to their ranking algorithm. This means that from May 2021, user experience will have more influence on your ranking than ever before.

Evolving the web


The past year has been a wild one for the world of eCommerce. Between lockdowns and social distancing throughout 2020, online sales have rocketed, resulting in ten years’ worth of growth in the space of just three months.

While eCommerce sales accounted for just 19.1% of total retail sales in…


A website is the very heart and soul of your online business. It’s the one place where you can really show off your brand and engage with consumers. But what makes a website successful? It’s all about flawless usability and quality content, with great visual appeal.

If you’re looking to…


When it comes to marketing strategies, there are two main routes your brand can go down — push or pull. Both strategies have their benefits, and when deciding which one to use, it’s important to consider the stage your business is at.

Push marketing

Push marketing is where you take…


What is growth marketing?

Marketing strategies typically have four steps, often portrayed as a funnel. First, you generate leads by building brand awareness and drumming up interest. …

The Curious Agency

Our views on creating brands, websites & eCommerce that people love.

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