5 Must-Haves for Your Web Store

With eCommerce on the rise, the online marketplace has become more competitive than ever before. In 2019, internet sales accounted for 19% of total retail sales, and in 2020, this lept to 27%.

This growth is expected to continue, and if you’re looking to keep your business in the competition, then your website needs to be as user-friendly as possible. To help get you started, here are some of the most essential features that can help optimise your eCommerce site.

1. Fast Checkout

Cart abandonment is one of the main challenges for online businesses, causing an estimated £18bn loss in sales each year. If customers experience any friction during the checkout process, then they will look elsewhere.

Creating a smooth and simple checkout flow is one way to boost your conversions. With no passwords or long entry forms, Fast offers the ideal checkout process. One click is all your visitors need to complete their purchases, delivering a delightful experience that converts them into customers in seconds.

2. Detailed Product Pages

When customers are shopping online, they can’t view your items the same way they would in a shop. That’s why it’s important to give them as much detail as you possibly can. This will help build trust in both your products and brand, motivating sales and boosting conversions.

Help your customers make informed decisions by using high-quality images that clearly show what you’re selling. You might also want to try using videos. Showing your products in action will give your visitors a more life-like experience, so they can accurately visualise what it looks like and how it works.

3. Payment & Finance Options

Flexible payment options are a really effective way of boosting your average order value and reducing cart abandonment. Buy now pay later solutions with interest-free payments let your customers indulge and then spread the cost, making the purchase more manageable.

When offering flexible payments, make sure to let your buyers know about it as early as possible. By making this clear towards the start of their customer journey, you can give buyers the confidence to add items into their basket and avoid missing out on potential sales.

4. Customer Reviews

Adding customer reviews to your site has multiple benefits. From influencing purchase decisions and boosting your ranking to building consumer trust, reviews can help both you and your customers.

Firstly, make sure they’re easy to read. Some customers will give lots of detail, which is wonderful, but not everyone will stop to read it. Try adding an option that gives a bottom line, which could be as simple as asking if they would recommend the product to a friend.

If you’re in fashion, then look at giving reviewers the option to add personal details, like height, size, age and weight. This gives buyers the full picture, letting them find reviewers they relate to the most so they can base their decisions on the most relevant reviews.

5. Wishlist

A wishlist lets your customers save all the products they like in one place, making them easy to find at a later date when they’re ready to commit to the purchase. This makes the experience more convenient, increasing customer engagement by acting as a reminder. If your wishlists are shareable, then they can also help drive new traffic to your site.

As well as improving the customer experience, wishlists are great for business owners. Giving you insights into your customers’ interests and shopping patterns, you can build a clearer picture of what your target audience likes.

You can also retarget buyers with personalised emails based on the items they saved. If an item is out of stock, then a wishlist can even help minimise those losses by letting your buyers know when the product is available again.

It’s all about the UX

When it comes to eCommerce, the key thing to remember is that everything should be designed around your users. By creating a website that responds to their needs and expectations, you can set yourself apart from the competition and start increasing those conversions.

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