Email campaigns continue to be one of the top digital marketing strategies around. On average, marketers estimate an ROI of around £35 for every £1 spent on email campaigns, making it a really cost-effective way of engaging your audience.

But even a beautifully crafted email filled with engaging copy and a powerful call to action (CTA) can still have high bounce rates and low conversions. In order for your email campaign to achieve its full potential, you need to make sure that you follow through with an optimised landing page created specifically for your campaign.

The main reason your subscribers…

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